Authority Marketing for professional service providers

(Formerly) Google Places for Business

It's all about getting found online and on mobile-and, since June 2012, has morphed into Google Plus Local

Despite these continuing changes, this is still important information


The process of localizing the Internet took place over time, largely un-noticed by most of us. It was a reasonable response to the growing number of geographically targeted searches conducted, and it provided cataloging and organization for the more than three trillion websites out on the Web.


On their website, Google once stated that “A Place Page is a webpage for every place in the world, organizing all the relevant information about it. By every place, we really mean “every” place – there are Place Pages for businesses, points of interest, transit stations, neighborhoods, landmarks, and cities all over the world.” Not to mention clubs, organizations, schools, and other Places.


Google is still the ‘king of search’ and is making every effort to maintain this status by providing the most relevant and trusted search results. Recognizing that many searches included geographical qualifiers, they began to act. In the beginning, they searched the Web for NAP’s (Names, Addresses, and Phone Numbers) of businesses listed on other websites. That’s why you most likely already have a Google Place Page. And, maybe, you’ve even claimed yours. If so, that’s a step in the right direction for your business and for Google who now is able to display truthful, relevant content about your business.


If you haven’t claimed your Page yet, you can either do it yourself or avail yourself of the services of a trained Local Internet Marketer, (such as Whidbey Marketing Maven). If you’re a diehard member of the ‘do-it-yourself-club’, you may want to download Small Business Marketing, with 21st Century Apps and Maps. It's available on Amazon's Kindle - at a price that won't financially drain anyone's budget. Reading it will help you understand some of the guidelines that affect whether your Place Page will be approved or not.


Either way you get your Place Page “claimed” you should understand that it’s not like many other forms you fill out online – so don’t expect to see the data that you entered right away. It usually takes Google about a week to review your entries. When they’ve approved your Page, they’ll send you a postcard (or, from time to time, you can select telephone or text message verification). Whichever way you get your verification code, you'll want to sign in to the Google Places for business dashboard and enter that code as soon as possible.


Google is continually conducting tests, changing their algorithms, and creating ‘Beta’ test experiments. That’s one good reason to have a Local Internet Marketer available. Last May 31 (2012) Google began their migration of Google Places over to Google+ Local Pages. This makes social activity much more important.


Reviews have been moved to Zagat, which has a rating system for several aspects of the business (quality of product, customer service, etc.) and that rating goes from one to thirty. This means that anonymous reviews are a little less likely.


As for the older Google reviews from the original Google Places, you can choose whether to keep them, or not. They now appear as "from a Google user" rather than having a name attached. Reviewers need to have a Google account before they are able to leave a review. 


With the Google + Local Pages, plenty of social interaction is important for ranking well, and reviews continue to play a strong role, as well.  


 If your business isn't Online yet, check out the help Google has available to you-see the image and clickable link on the left below the menu of this site. 


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